After my entry about what the marketing team at Burger King was doing on Facebook I decided to give it a go and see how it actually worked.
The landing is a nifty interactive page where you can pick the friends you want to sacrifice and they'll animate their profile picture going up in flames. The text that follows the burning is, "You liked xxx. You love the WHOPPER."
As you can see, the "friends" that you decide to sacrifice will show up on your newsfeed and those unfortunate enough to be sacrificed will also receive a message saying they have gone to the way of flames. However, unlike how the marketing team at BK intended, to un-friend people you hardly talked to, I actually sacrificed close friends because I thought that would be funnier since they would receive a message saying I did so. Of course I only did this for research and will re-friend them right away...maybe.
After you complete all 10 sacrifices, you will land on a submission page where they ask for some personal information. After you fill in the goods, they state you'll receive a coupon for a free WHOPPER in the mail in about 2-4 weeks time.
I think this was a success for BK overall. It was fun and light hearted unlike the controversy they had with their WHOPPER Virgins campaign. I'll post up the coupon once I get it in the mail alongside a picture of me enjoying my free WHOOPER. Happy eating.

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