Looks like Starbucks is giving out free coffee to anyone who says they voted on Tuesday. Pretty smart marketing to me. It shows they're supporting a cause and it drives traffic and exposure to their business. Let's talk about the actually video - I think it's genius. It's simple and straight forward. The background music has a sense of urgency and reminds me of another cause video, but I can't remember it right now, maybe it'll come to me later. It contains text that moves dynamically throughout the screen with content that has one goal in mind: to get you thinking.

I'm definitely grabbing a free coffee on Tuesday.

**update** I remember what the music reminded me of, the real beauty videos from Dove! Thoughts?

2 comments

1. Merkin Muffley on November 3, 2008 at 5:35 PM

   Blogging about PR on your day off? You are dedicated!!! Your company is lucky to have a hard working, PR loving do-gooder like yourself! OMG, you're just perfect for the industry!
   
   MUAH!
   
   Merkin Muffley (formerly Polyester Poontang)

    
2. Anonymous on November 5, 2008 at 7:43 PM

   you suck!! Ok, just kidding, you don't, but I just realized you got blogger ;)