I decided I wanted to use this new forum to: 

1. work on and improve my writing
2. share my thoughts and opinions on pr and 
3. have some fun! 

I know there are a ton of other pr blogs out there, and moreover, from people who are more experienced than I and you may ask, "what makes this blog any different, why should I care?" Easy! I'm going to bring my own unique insight...yea, I know everyone has heard that before, but I want to bring my own quirky twist to this seemingly stereotypical subject.

Nearly every single pr blog that I keep up with or have run into has a strong focus on social media, marketing and writing, which being a pr professional it should be. However, I like to think of myself as a creative and visual person. From that, I want to bring my own aesthetic and creative insights to the typical drab pr world and make it a little more colorful and fun. So, what does that actually mean? Well, I have always been a strong believer that advertising and pr go hand in hand and have been a huge stickler for the slightest design work (i.e. color and placement of things). I want to bring more of branding into the conversation, along with things that are/can be visual aids to pr professionals, such as collateral, logo work, micro-sites, presentations, pitches, etc. Of course, social media and anything that I find funny and interesting!

Also, I want to use this blog to gauge my evolution from when I began in the pr industry, with all my opinions and thoughts, and see how they've changed in a few years when I'm a hotshot regional manager! One day, one day.