In an interesting light, Pizza Hut is hunting for a college student to spend the summer months as a member of the PR team in charge of tweeting about new developments at the restaurant chain. I wish when I was in college looking for an internship something like this existed.

The company is advertising for students to apply for the 10-12 week long "twinternship," based in its headquarters in Dallas.

Duties include:

• Collect and share insights and experiences while working for Pizza Hut through social and interactive media: Blogs, Twitter, Facebook, YouTube, New and emerging media
• Twintern will be given unprecedented access to marketing meetings, brainstorm sessions, ad shoots and special events
• Monitor social media for pop culture news, off-the-wall stories or anything else quirky and fun that he or she thinks would be of interest to loyal Pizza Hut fans.
• Chronicle experience through video; edit and post to selected media
• Conduct media outreach for PR programs
• Assist with execution of national PR programs

With Twitter-use growing exponentially in 2009, brands are trying to work out how to best use the service to promote themselves, and monitor what is being said about them online.

Earlier this month Amazon experienced the power of the Twittersphere when rumours spread far and wide that it had adopted an anti-gay policy by removing thousands of books from its main search and best-seller rankings.

It emerged that there was no such policy and that the problem had been caused by a classification error, but not before hundreds of thousands of mentions of the term "amazonfail" had spread across the World Wide Web.

To apply for the twinternship

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