Facebook’s recent move to make Facebook pages similar to user profiles (in-terms of interactivity) is drawing attention from mainstream publishers and marketers at top brands. New publishing features on Facebook are being used by brands like Coca-Cola, and publishers such as Fortune Magazine and The New York Times, in an effort to become part of the new Facebook stream. The pages will also serve as landing pages for brands on Facebook, which they can promote and measure traffic to using Facebook Advertising.

Here's 5 Tips for marketers utilizing these new pages.

#1 Post updates frequently: Twitter rules now apply, and frequency of status updates must be high in order to stand out with your fans in the Facebook stream. In fact, given the scale of Facebook, it’s likely that we will see the best Twitter brands: Jet Blue, Ford, Comcast, Home Depot, Zappos and their handlers making a strong play for Facebook mind-share. In order to compete, posts must be frequent and interesting.

#2 Take advantage of Facebook's Advertising: Now that you can interact with current and prospective customers on Facebook, bring people to your page. Team your page effort on Facebook with a small Facebook advertising campaign. While the Twitter community shuns ads, Facebook users are used to them. If they can add value and interest them in comming over to the new Facebook page - you win.

#3 Watch Coca-Cola: While brands like Jet Blue and Ford have mastered Twitter, Coca-Cola has mastered Facebook. Watch how they improve their brand page with the new features. They'll give you a good idea where you should take your page and what you should be doing to grow its following.

#4 Use Video: You can't use video with Twitter (Outside of posting a link to it). Use Facebook as a new portal for videos. Nielsen’s recent report on social networks noted that Facebook users spend an average of 3 hours and 10 minutes on the site per-month; the highest average time per-person amongst the 75 most popular brands online. Utilize the time they are engaging with the site to get branded content in front of them.

#5 Get your employees involved in word-of-mouth marketing of the page: Before you start promoting the page, make sure you have your employees as fans. Encourage them to dive into the conversations and add to the thriving community.

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Twitter’s popularity has skyrocketed in the recent months. Usage statistics states that most people who use Twitter interact with the application via the web rather than a third-party client such as TweetDeck or twitterfeed.

Twitter’s web interface is simple and intuitive but lacks a few features that can make it much better. In this article, you’ll read about 10 excellent user interface features that can enhance the Twitter web experience.

1. Enable grouping of friends and followers

Figure 1 shows tabs that you can use to quickly see tweets in a particular group.

Twitter’s increasing popularity has gotten many people on board and using the web application. With the growing number of active users comes the need for following more people.

The ability to create groups (or categories) of Twitter users that you follow can reduce the noise in your Twitter feed and can help you immediately see updates from particular groups of users.

For example, having a group for "co-workers" or "local tweeters" can help you quickly see what your co-workers are saying or find up-to-the-minute information on local events such as traffic accidents.

2. Auto Complete in Tweets

Figure 2 shows an auto complete dialog box appears when you type the @ symbol.

Auto complete is an interaction design pattern that involves displaying a list of suggestions as the user types in text. Auto complete can speed up the process of sending a tweet directed to a particular user using the @username format.

It will also help in times where you’re having trouble spelling someone’s username.

Another application of the auto complete feature is for suggesting #hashtags (keywords associated with a tweet) to make keyword-tagging of tweets easier.

3. Text links in tweets

With a 140 character limit, it’s often difficult to have links in a tweet without robbing yourself out of precious characters. By allowing users to tweet hyperlinked text, not only will it give them a little bit more room for including additional characters, but will also make Twitter feeds look cleaner.

4. Tweets-threading

Twitter is a great source of information and is a wonderful forum for discussing various topics. Unfortunately, the current user interface doesn’t allow you to easily view a conversation between two or more people.

Figure 3 show how threaded comments could look.

Coupled with the "reply to" feature in the current user interface, threaded tweets can give users the chance to participate in (or follow along with) conversations taking place in several Twitter feeds.

Threaded tweets can also serve as a means for people to find other Twitter users that are interested in similar subjects of conversation.

5. Allow Tweets directed to a group of people ("group tweet")

Figure 4 shows a possible syntax for tweets directed to a group of users using a double @ synax.

With companies and communities joining in on the fun, the ability to tweet to a group of Twitter users offers a convenient way of specifically targeting a set of people. For example, if you wanted to tweet to your co-workers, the syntax could be:

@@friends I'll be a little late for our lunch date, start ordering without me.

The double @ serves to differentiate a tweet directed to a single user from one that’s directed to a group of users.

6. Display meta data through hover tooltips

A tooltip is an effective graphical user interface element that allows users to view more information when they hover or click on a text or object of interest without having to leave the current web page. They enable information-gathering with fewer clicks and fewer pages to visit.

One way tooltips can be helpful is in seeing the bio information of a Twitter user when you hover over their username on your Twitter feed. If you see a username mentioned in an interesting Twitter update, simply hover over the name to see more information about the user that was mentioned.

7. Use the sidebar more effectively to display information

Figure 5 shows a "Recent @Replies" and "Popular #hashtags" section on the side bar.

Twitter can utilize the right sidebar more effectively by showing relevant information and statistics. For example, a "Most Recent Replies" section or a "Most Used #hashtags" section can be very helpful in showcasing the latest activities and the hottest topics.

8. Add a page that displays tweets mentioning your username


Twitter users (me included) like seeing their names mentioned. Currently, only @replies (tweets that begin with @username) can be seen in the @Replies page. A nice optional feature would be to have a page that lists tweets where your username is mentioned or where a particular tweet of yours is re-tweeted (example: "RT @username").

A less self-centered benefit for this feature is the opportunity to find people who are interested in what you have to say, enough that they update their own Twitter feed with a tweet of yours, or to see what types of your tweets are popular amongst people who follow you.

9. Highlight specific users, deemphasize others in feed

Figure 6 shows the first tweet as being highlighted, and the second tweet being deemphasized. The third tweet is how tweets normally look like in the current interface.

Users who follow many people run into the trouble of Twitter feed overload where there’s just too much going on and too many tweets to read. The ability to mark favorite Twitter users, as well as deemphasize users that you don’t care much about (but still want to follow for some reason), can give users better visual queues on what to pay attention to first when perusing one’s Twitter feed.

10. Add a Built-in URL shortener


With Twitter’s current user interface, hyperlinks are counted towards your 140 character count limit even if it gets reduced in length by a URL-shortening service like TinyURL.com after you hit the "Update" button.

One way to allow users to enter more text - without having to go to another website just to shorten URL’s - is to have a built-in URL-shortening feature. This would not only save user’s some time, but also eliminates the need to rely on other websites to perform an action that should really be handled within the system.

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