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40 of the Best Brands on Twitter


We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands on this list. Mashable has handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter.

If some of their responses seem short, well that’s because they are. They asked each brand correspondent to answer their queries in 140 characters or less. Most of them got the point, a few rambled on a bit too long, and only asked if “u” was acceptable in lieu of “you.” All in all, they have found some amazing people, doing some pretty powerful things at big companies, and all via Twitter.

Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quite like Twitter.

In no order, the list follows:
  1. Chevrolet
  2. Ford
  3. General Motors
  4. Honda
  5. Jet Blue
  6. Southwest Airlines
  7. Luxor Las Vegas
  8. Marriott International Hotels and Resorts
  9. Carnival Cruise Lines
  10. Hertz
  11. Chicago Bulls
  12. Detroit Pistons
  13. Portland Trail Blazers
  14. San Diego Chargers
  15. 92Y
  16. The Travel Channel
  17. Comcast
  18. Marvel Entertainment
  19. DIRECTV
  20. PopCap
  21. TV Guide
  22. Wachovia
  23. H&R Block
  24. Intuit
  25. Best Buy
  26. The Home Depot
  27. American Apparel
  28. Rubbermaid
  29. Whole Foods
  30. Zappos.com
  31. Starbucks
  32. Burger King
  33. Dunkin’ Donuts
  34. Popeyes Chicken
  35. Tasti D-Lite
  36. Dell
  37. EMC
  38. Kodak
  39. Hoovers
  40. Red Cross
Read the story here.
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      I'm a Public Relations graduate from the University of Texas at Austin living in Los Angeles. I'm using this outlet to express my thoughts, views and opinions on the whole PR world. I'm interested in social media and the next wave of PR 2.0! Let's keep it presh. view profile
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