Last Thursday, I was invited to attend the Macallen whiskey tasting in downtown Dallas. Pictured above is the swag bag I got after the event. I RSVPed and invited along three fellow longhorns to indulge in a night of alcohol. Upon arriving, the event was hosted in a museum and quite decadent to say the least. I was expecting a yuppie crowd, but there were some veteran whiskey drinkers at the event. My assumption was Macallen was trying to target the newly young professional who had not had an affinity for a certain whiskey brand and they wanted to be that choice.

We started the night with a tasting of a two year old whiskey. The "brand ambassador" aka the night's presenter started the night with a presentation that encompassed a slew of topics from luxury cars, Scotland, Macallen distribution and anything related to whiskey. About every 10 minutes into the presentation they would serve another tasting of whiskey, a total of four throughout the night. Each tasting progressively was aged longer and was supposed to taste better, but to me all whiskey taste the same. The final tasting was aged 18 years old.

During the presentation it made wonder how much it cost for the whole event to be thrown and who was behind it, if they partnered with an agency or if it was all in house. It was fun, I wouldn't mind doing something like this.

1 Comment

1. Merkin Muffley on November 13, 2008 at 7:34 PM

   Let me get this straight. You're drinking free whiskey, and all you can think of is whether or not its in house, who the client is targeting, and how much the event cost?
   
   You're either a liar, or the most dedicated, best PR employee ever! You go boy!!!