As technology advances, we have found ourselves to adapt our flirting accordingly to our online lives. I remember when Facebook enabled poking and it was the next big thing. I would poke people for the hell of it not thinking it was "flirting." Luckily, The Frisky has come to the rescue and has compiled the steps to flirting online successfully. I've also included a hilarious video of a Facebook parody of ehamony.com. Now go on and get your mac on!

Miller High Life's one-second Super Bowl ads that weren't created a sales bump that definitely was.

Sales of High Life popped 8.6% during the week after the Super Bowl vs. the same period a year earlier, and they were up nearly 5% during the week before the game, according to ACNielsen.

The contrast between those numbers and the generally incremental gains the brand has been posting in recent months makes it clear that the hubbub surrounding the brewer's one-second Super Bowl ads drove the surge. Not bad, considering the ads didn't even run in many large markets -- including New York, Chicago and Los Angeles -- because NBC directed its owned and operated stations not to run them.
"One of the big things for us [in making the ads] was that we thought we could sell more beer," said High Life Brand Manager Kevin Oglesby. "We definitely sold more beer."

Miller announced plans to air the ads -- and placed a bunch of them online -- on Jan. 20. The spots' inherent critique of spending so lavishly on advertising in a recession -- "Paying $3 million for a 30-second commercial makes as much sense as putting sauerkraut on a donut," a promotional website said -- drew national notice, including coverage in USA Today and other major media outlets.

Not a jab?
Many observers naturally assumed that barb was aimed at Miller's traditional foil, Anheuser-Busch, which boasted 4 minutes and 30 seconds of ad time during the game. But Miller executives insist the ads were merely an attempt to broadcast the brand's value-oriented sensibility and not a shot at A-B or anyone else.

NBC, however, wasn't buying it. The Super Bowl network apparently viewed the ads as disparaging to advertisers willing to pay up for the game during a year when fewer were and directed its owned and operated affiliates not to run the commercials, which were set to run via spot buys all over the country. (A-B is the official malt-beverage sponsor of the Super Bowl broadcast and, as such, is the only beer advertiser allowed to make national buys during the game.)

As a result, millions of fans in major markets missed seeing the ads they'd read about beforehand. But that development doesn't seem to have hurt sales, considering the 8.6% gain in the week following the Super Bowl was among the highest the brand has registered in two years, according to Nielsen.

The one-second ad still managed to run in more than 100 markets nationwide. Created by Saatchi & Saatchi, the ad featured the populist beer-truck driver played by actor Windell Middlebrooks quickly shouting the words "High Life."

Mr. Middlebrooks' character first appeared in 2007 spots created by High Life's former agency, Crispin, Porter & Bogusky. In those, he was seen confiscating the brand from French bistros and gourmet grocers. Crispin lost the account when it resigned the Miller business later that year, but Saatchi kept Mr. Middlebrooks and evolved the character further. In one recent spot, he barges into a ballpark luxury suite, demands to know what the score is and confiscates the beer after none of the clueless suits in the suite can tell him.

High Life sales, which fell four straight years until the introduction of the campaign, have been generally stronger since. "Clearly the campaign is a cornerstone in this turnaround," Mr. Oglesby said. "Our positioning rings even more true right now in consumers' minds."

Read the story here.

A local hemp store in Calgary, Alberta located in Canada called Grass Roots plastered their city with these stickers. As you can see, Grass Roots is clearly taking advantage to promote their company during Michael Phelp's marijuana controversy. I personally think it's quite ingenious, current and relevant, even though some could see this as taboo.

Facebook has exploded and you're out of the loop if you don't know what it is. I have friends who check it multiple times a day and it's their only outlet to keep track of what other friends are up to. Call it stalker net, an outlet to reach your target audience or just an online version of high school, but no one can deny that it's an integral part of our lives. According to Newsweek, here are seven lies that we tell ourselves about Facebook.

1. I Only Friend People I Really Know: Stop pretending you have standards; you will friend anyone. You would accept Bernie Madoff if he asked. You want your friend count to be sky-high. That's why I accept all sorts of people I haven't seen in 20 years and couldn't pick out of a line-up. I refuse to have one less friend than my arch nemesis from college. I will not tolerate a lower count than my annoying colleague who sucks her teeth in meetings whenever I say anything. Admit it, you're no better than I am—how many of your "friends" would you invite to your house?

2. Facebook Made Me Do It: Facebook didn't make you tell all 1,384 of your friends that you once had chlamydia. Facebook didn't hold your hand onto the mouse and force you to type: "Josh is in favor of slapping geese and women," as one of your "25 random things" and it certainly didn't waterboard you into asking everyone what their slave name is. Psychiatrists call this "externalizing blame." It's a way to lay-off shame and self-loathing onto somebody (or something) else so you can feel better about yourself. I once wrote, "Raina is feeling like the cat's meow," and hated Facebook for days because of it. I know now that it was nobody else's fault but my own.

3. Wall-to-Wall Flirting Isn't Cheating: Just because it's called "social networking" with "friends" doesn't make hard-core online flirting OK. Do not try and tell me that you were surprised when your boyfriend left you after he read your pornographic wall-to-wall with his cousin. Also: stop sending your assistant cute virtual gifts. Virtual gifting counts. In fact, it's probably not appropriate for you to be "friending" her or the cute summer intern in the first place. Same thing goes for wall-to-wall stalking the love of your 7th grade life. Online harassment is just as bad as the bricks and mortar kind.

4. I Use Facebook to Keep in Touch With People: No, the truth is you're nosy. Admit it. You scour the profiles of other people for the same reason I do. You want to know their business. Facebook isn't addictive—your desire to know what other people are up to is addictive. The over-sharing thrills you. I know I'm hooked. Don't you hunt through your friends' walls looking for any scrap of information that will produce that warm tingly schadenfreude feeling?

Facebook is our own personal reality show and our friends are the stars. What else besides "American Idol" or "Project Runway" allows you to be so judgmental while wearing pajamas? If people stopped revealing ridiculous stuff about themselves in their status updates, "Rock of Love" would be your "guilty pleasure" instead. You know you're dying to discover your college roommate lives in a trailer in his mom's backyard. I literally cried from joy when I saw that an ex-boyfriend was sporting a comb-over.

5. I'm Soooo Over Facebook: Come on. You love Facebook for exactly the reasons you pretend to hate it ... it's the Big Thing. And we're not falling for that ironic distancing pose you've been adopting lately. We know you spend hours looking for former girlfriends or that guy who you loved from freshman psych but didn't have the courage to talk to. I tried to act all Margaret Meadish when I first joined Facebook ("It's a classic example of mass hysteria inspired by our collective need to be famous. Blah, blah, blah.") But everybody knew I wasn't on there doing social anthropology. I was on there because I wanted to snicker at that girl I went to elementary school with who reports every single one of the eight pomegranate martinis she drinks every night.

6. And I am Soooo Not Competitive: We don't just want more friends than everybody else; we also want the highest score in Word Twist and the most virtual Easter Eggs. I recently spent nearly 24 hours playing Scramble on Facebook until I had a higher score than my friend Dough Dough. Why? Because I knew Facebook would send him a note that said; "Raina has beaten your personal high score on Scramble." When he commented on his complete and total defeat, I just said; "I didn't know Facebook would tell you that. OMG! LOL!" We love Facebook because it allows you to gloat to your heart's content and hide that self-satisfied smirk on your face behind the wall of the Internet. By the way, if you have a Scramble score higher than 147, don't even think about friending me.

7. Facebook is My Friend: No, it's a business (albeit one that has yet to make money). Everyone knows casinos hide the exits and pump oxygen into the air to keep you gambling and get all your money. Facebook is doing the same thing but with avatars and Food Flings. They want to trap you behind their dotcom walls so they can attract advertisers. Think about it. If Facebook really loved you, they wouldn't run those "5 Friends HATE you!" banners on the top of Scramble. And have you ever had a friend try to take ownership of all the posts and baby pictures you sent them for who knows what reason? Nor has a "friend" ever taunted me with ads that implied Obama owed me $12,000 in personal-stimulus money.

Over the past 24 hours, adland has been abuzz about "Breathtaking," a 27-page document purported to be the thinking behind Arnell Group's recent revamping of Pepsi-Cola's logo. Littered as it is with marketing jargon, images of yin-yangs, mobius strips and Da Vinci's Vitruvian man, you'll maybe wonder whether Michael Phelps wasn't the only one hitting that bong.

"Breathtaking" theorizes consumers will feel a gravitational pull elicited by the new logo, one that will lead consumers to fill its shopping carts with Pepsi. At its most extreme, the presentation compares the reimagined Pepsi globe logo to the Earth's magnetic fields and the sun's radiation. "Emotive forces shape the gestalt of the brand identity," it muses.

Um, ok.

Some have suggested the document an internet hoax, or even a viral-marketing campaign from Arnell Group, the Omnicom Group agency that's led by Peter Arnell, the design guru who has had his hands all over brands from Chrysler to Home Depot and, recently, Tropicana.

But there is no shortage of ego for Mr. Arnell. Consider this is the same person who just last month compared a 3-D Super Bowl spot created by his agency to as historic a moment as Thomas Edison's invention of motion pictures. Of course, then there's this:

"When I did the Pepsi logo, I told Pepsi that I wanted to go to Asia, to China and Japan, for a month and tuck myself away and just design it and study it and create it," Mr. Arnell said earlier to Ad Age. "There was a lot of research, a lot of consumer data points ... and dialogue that I had with the folks at Pepsi, consumers and retailers. We knew what we were doing."

So what does such a "breathtaking" redesign cost, anyway? Ad Age earlier reported that experts estimate the cost for a top firm to work five months at north of $1 million. But that's just the beginning. The real cost, said an expert, is in removing the old logo everywhere it appears and putting new material up. When you add up all the trucks, vending machines, stadium signage, point-of-sale materials and more around the world, it could easily tally several hundred million dollars, the expert said.

Merely months old, Pepsi's new logo is no stranger to ridicule. It has already taken knocks for it's striking resemblance to President Barack Obama's campaign logo. Parent PepsiCo, meanwhile, is standing by its agency. Nicole Bradley, a spokeswoman for the beverage giant, declined to comment on the authenticity of the documents or on the online ridicule they've inspired. But she did voice continued support for Arnell Group's creation.

"We're very happy with the look of the logo," she said in a statement. "The new design and our packaging have a clean, contemporary look that has been very well received by our consumers."

Mr. Arnell didn't immediately respond to calls for comment.

The marketing world is, of course, more than used to attempts to associate things like sugary water to higher concepts. Some say this goes too far, but perhaps it had to.

"It goes way beyond reasonable. ... It's preposterous and extreme, and kinda layered with bullshit," said Charles Rosen, founding partner of New York ad agency Amalgamated. "But I understand the reason they went as far as they did with it.

"If you're talking to a company like Pepsi about the redo of their logo, which is one of the most powerful icons in America, I can only imagine the layers of bureaucracy that you'd have to get through to sell in a new logo," Mr. Rosen said. "Getting an ad through a company like Pepsi is next to impossible, this was probably a 100 times that. ... Anyone who has ever spent any time in the halls of Pepsi would sympathize with Peter."

Read the 27 page .pdf here.
Read the story here.